We believe in digital rights.
Client | @internetsociety
Agency | @lanzallamas.tv
Director & Producer | @fersuniga
Music | SFX | VO | Mix | @ahrestudio
This campaign explores the critical importance of encryption – the technology that safeguards the private information circulating on the internet.
When our talented friend Fer Su invited us to create music, SFX, and voice-over for a global public awareness project about internet encryption, we said yes before he could finish talking!
For the music, we blended contemporary Wii music influences with spy-film chord progressions. The first section focuses on accentuating positive passages, while the second section introduces a sense of discomfort.
As for the voice overs, the idea was to reflect global diversity. We used AI text-to-speech technology to generate voices from kids and adults worldwide. We were amazed by how incredibly realistic these voices sound! (Voice-over artists, please don’t hate us – we’re navigating the same AI-generated music dilemmas!)
Shoutout to the incredible team at LanzaLlamas for your professionalism and creativity. We hope this is the first of many inspiring collaborations!
A special thanks to @fersuniga for bringing us into this meaningful project. Always a pleasure to be on your team!
CSO: Mariano Repetto
CCO: Teo Riádigos
VP Business Operations: Verónica Padrón
Operation Manager: Agostina Viola
Project Manager: Manuel Riádigos, Javier Siriani
Strategy Director: Malena Patris
Creative Director: Fer Suniga, Denis Vivoda
Creatives: Sasha Bruni, Lucas Planes.
Director & Producer: Fer Suniga
Art Direction & Graphic Design: Luzifer Bula
Storyboard: Luzifer Bula / Fer Suniga
Adic. Art: Nacho Maiocco
Animation Director: Fer Suniga
2D Layout: Luzifer Bula, Nacho Maiocco
2D Animation: Leandro Vargas, Alan Mohamed, Nacho Maiocco
Compo/Motion: Mariano Férnandez, Nacho Maiocco
Edit: Mariano Fernandez, Fer Suniga
Media & Influencers Manager: Tomas Schiavon
Music & Voices: AHRE Studio
Social Content Team: Visual Blond
Responsable por parte del cliente: Sebastián Schonfeld, Neeti Biyani